{"id":5206,"date":"2014-08-06T08:40:48","date_gmt":"2014-08-06T08:40:48","guid":{"rendered":"http:\/\/demo.wpzoom.com\/reel\/?page_id=5206"},"modified":"2025-08-15T18:25:15","modified_gmt":"2025-08-15T18:25:15","slug":"work","status":"publish","type":"page","link":"https:\/\/karlinpimsler.com\/index.php\/work\/","title":{"rendered":"DRTV &#038; Video Content"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>The most effective ads use both <b>emotional<\/b> and <b>rational appeals<\/b> to motivate consumers. Reflecting the adage that consumers buy with <b>emotion<\/b> and justify the purchase with the <b>rational<\/b> information. Something for the right brain and something for the left brain.<\/p>\n<p>Below is a small sample of the hundreds of commercials we produced.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"ORIGINAL OPERA\" src=\"https:\/\/player.vimeo.com\/video\/1110008372?dnt=1&amp;app_id=122963\" width=\"720\" height=\"535\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-left\"><em><sup>Ad Age writes that this is the most recognizable and enduring ad campaigns in television history. The commercial quickly became a cultural touchstone, with many people finding its catchy jingle stuck in their heads all day. Its theatrical style, absurd humor, and unforgettable melody helped it stand out among daytime ads\u2014earning it cult status and awards alike. Winner of many advertising awards in Music, Best comedy and Best overall TV Commercial. It has enjoyed hundreds of take-offs and has been spoofed dozens of times. <\/sup><\/em><br><br><\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most effective ads use both emotional and rational appeals to motivate consumers. Reflecting the adage that consumers buy with emotion and justify the purchase with the rational information. Something for the right brain and something for the left brain. Below is a small sample of the hundreds of commercials [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"portfolio\/archive-isotope.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5206","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/karlinpimsler.com\/index.php\/wp-json\/wp\/v2\/pages\/5206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/karlinpimsler.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/karlinpimsler.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/karlinpimsler.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/karlinpimsler.com\/index.php\/wp-json\/wp\/v2\/comments?post=5206"}],"version-history":[{"count":17,"href":"https:\/\/karlinpimsler.com\/index.php\/wp-json\/wp\/v2\/pages\/5206\/revisions"}],"predecessor-version":[{"id":6873,"href":"https:\/\/karlinpimsler.com\/index.php\/wp-json\/wp\/v2\/pages\/5206\/revisions\/6873"}],"wp:attachment":[{"href":"https:\/\/karlinpimsler.com\/index.php\/wp-json\/wp\/v2\/media?parent=5206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}