Karlin+Pimsler is a direct response creative and production boutique specializing in DRTV and web video content. We're known for developing transformational advertising - defined as creating brand dominance in a category while simultaneously generating profitable, prolific and measurable results.
In 1995 Karlin+Pimsler was jump started into business by winning the British Airways, N.A. direct response creative account. Within one month, K+P was awarded HBO and ACCENTURE direct response business. You might say they hit the ground running. Individually well known as award winning DRTV creatives from the big ad agencies, K+P ironically started as a direct-mail shop. Ad Age ranked K+P in the top 50 US Direct Response Agencies after only one year in business. Using what they learned from direct-mail K+P applied the same principles to DRTV and targeted Facebook Video Ads. In 2001, TV billings doubled the direct-mail billings. Their desire was to keep tight control of the creative product, which led to the tough decision to drop direct mail and focus only on DRTV and video content for social media.
Unlike some creative shops or production companies, where bait and switch is the name of the game and the creatives are an unknown. Not at Karlin+Pimsler. Like our work or not, we are responsible for every word and foot of film on our website.
Karlin+Pimsler is not just a fancy name on the door, we're behind the door at work.
Prior to Karlin+Pimsler, Mal held the position of EVP, Executive Creative Director at Draft Worldwide (now Draft-FCB). Before Draft, he was SVP, creative director at Wunderman Worldwide. Prior to Wunderman he held senior creative positions in several direct and general advertising agencies. Lowe Direct, Y&R, Grey, Bates Worldwide, and DMB&B.
Mal is a former board member of the Direct Marketing Creative Guild and has been a speaker at eight DMA conferences as well as a frequent speaker at Direct Marketing Day NY and John Caples Awards and Electronic Retailer Association. Mal has been a key-note speaker at Ad Age Creative Conference, Direct Marketing for Women's Advertising Club, National Cable TV Conference, National DRTV Conference and Southern California Pioneer Awards.
Mal has lectured at both Columbia University and NYU Schools of Business, School of Visual Arts, Ithaca College and Cornell University. Adweek named Mal one of advertising's "biggest award winners." With over 80 major creative awards to his credit, both clients and colleagues value his innovative business concepts and original thinking.
Mal has developed and produced "SportsFigures" a cable in the classroom show for ESPN 2 . As well as "Voices Of the Game" a 90 minute television special (anthology of the announcers of baseball) for ESPN. Mal has written" Tomorrow's News", a screenplay that turned into a hit TV show on CBS called "Early Edition". Also created, produced and directed a half-hour comedy pilot called "Jokin' Around Town". As a writer, fine artist, producer and film director Mal is one busy dude. He has two daughters and lives in Manhattan with his wife Diana and Shih-Tzu named Maybel.
Margaret started her digital marketing career at IMS, an integrated direct response agency where she worked with various Fortune 500 companies to build and implement quality marketing and branding campaigns that drove leads; grew market share; increased brand equity; and boosted shareholder value. Her expertise in digital marketing developed through various strategic account roles on the agency side and her love of digging into the data. She believes that the story is always in the numbers! Most recently, she had been focused within the social space working with a Facebook Preferred Marketing Technology Partner agency. She brings proven abilities to create and execute results focused media plans that drive brand leadership, build integrated multi-platform brand strategies, and manage all aspects of the agency/client relationship. Margaret is highly skilled and experienced in direct response and lead generation media, both in B2B and B2C.
Gary Cortell has over twenty-five years of experience in the film, video and television industries with an emphasis on TV production & distribution, and digital marketing. From 2012-2016 Mr. Cortell produced many national TV commercials and documentaries. In 2008 he launched The Smart Consumer with “Consumer Reports,” a half-hour weekly television program that aired globally on PBS. From 1998-2004 Mr. Cortell served as President and Executive Producer of “ABC Money Talks” a half-hour personal finance program, distributed worldwide to 190 countries. Nationally, the program consistently beat, “The Wall St Journal report,” “CBS MarketWatch,” “Bloomberg” and was the #1 rated personal finance program five out of the seven years it ran.
Jill Dugan started her career at Wells, Rich and Greene in the television production department. Then had a two year stint at "Stolen Car" - an independent film and post production company working on television commercials. She moved on to Project Management and account services for WEBMD at Ogilvy & Mather. She then moved on to Karlin+Pimsler working as a Post Production producer - never leaving a dark edit room. She then saw the light of day and followed her dream to start up "The Chocolate Lab". A specialty organic dog treat business with national distribution that was sold in 2010 to have twins with her husband Jerry. Karlin+Pimsler welcomes back Jill as our chief organizer.